Metal card for business and Membership
As a brand, an effective marketing strategy is paramount to expand the value and trustworthiness of a business. While a huge portion of marketing effort is channeled into mass media advertising, most companies often overlook the harnessed power of a basic handheld and transferable business card, or perhaps a membership card which reflect the image of the card holder or card issuer.
Regardless of the level and size of a corporate business, business cards and membership cards offer advantages to establishments by marketing branding essentials at a competitive cost. What’s the best way to make your brands stand out? Make it metal.
Why use metal card?
The prestige and exclusivity of metal cards reflect on the luxurious and prestigious image of both the cardholders and a brand. Selective attributes which are generally associated with metal cards include trustworthiness, top-tier quality and sleek style which attract status-conscious consumers to a brand.
Therefore, despite the current evolving digitalization of consumer interface, metal cards will still have the leverage of perceived desirability and physical wallet appeal if compared to plastic or paper cards.
Some of the common finishing on metal cards include
- Brushed finish
With this customization, horizontal grains are added to the card exterior to increase grip and provide protection against fingerprints stamps. On a Black Metal card, the finish will appear as a brushed, Gunmetal colour.
- Textured finish
Elevate a cardholder’s tactile experience by adding a satisfying texture to touch onto the card exterior.
- Chrome Finish on Stainless Steel
The chrome finish will increase the glossiness and reflectiveness of a loyalty card which speaks to the luxury and value of your brand.
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